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February 10, 2017 | Wine News

The Story of Heart Hill

A story rooted in farming, community & change

An icon since the 1950s, Heart Hill has stayed constant as the rest of Paso Robles has rapidly changed. The Niner family purchased the property in 2003 but the land has roots back to the early 1900s when cattle roamed the hillsides and whiskey was preferred to wine everywhere except for church. But to truly tell the story of Heart Hill we first have to tell the story of the two brothers who created it.

Early Life of the Booker Brothers

What is now Heart Hill Vineyard was originally part of a large cattle ranch owned by Claude and Dick Booker. Total acreage isn’t known as the brothers continually purchased properties throughout their life but is estimated to stretch between 800 – 1,200 acres.

The two brothers were orphans from the Central Valley before being adopted by Ms. Booker who had owned the land for decades prior. The two graduated from Templeton High School in the late 1930s and spent their lives as bachelors on the land. Claude was drafted into World War II but returned to the ranch after where he devoted himself to the ranch, the community and the Templeton Men’s softball team (legend has it he was an all-star catcher).

The Bookers were a pair of hardworking, humble & caring brothers who would absolutely hate being labeled as any of those things.

The Booker’s ranch was surrounded by other farmers and they were apt to bale hay for an injured friend without being asked and without expectation of praise. To them it was just the right thing to do. As tenacious as they were helpful, this means they were also just as likely to perch on a hillside and systematically snipe every melon in a cranky neighbor’s watermelon patch after he denied them access through a gate they had been using for years. To them it was just the right thing to do.

They were pillars in the community and donated buildings, created scholarships & more to the Templeton schools.

After they died, Dick in 1990 and Claude in 2000, they left their entire estate to charity. The sale of their land and all their holdings (including the Niner’s purchase of Heart Hill) went into a trust to benefit an orphanage, the Salvation Army & the American Heart Association among others.

The stories about the Booker Brothers could fill a book but the bottom line is that they were farmers at heart. They worked the land they died on and spent their days together farming barley, oats & alfalfa along with raising chickens & cattle and lending a helping hand to anyone who needed it but didn’t ask.

The Creation of the Heart

We’ve heard many stories throughout the years about the creation of the Heart but the real story is rarely told. In fact we ourselves did not know until a few months ago.

Sometime in the late 1950s, Claude & Dick hiked up on a hill and noticed an oak grove that almost looked like a heart. Brushing aside their hard farmer exteriors they decided to notch out just the top of the copse to make it really resemble a heart. In true Booker fashion this was accomplished with a pair of binoculars, lots of hiking & a tractor.

The heart has retained its signature shape ever since without any help from us. To our knowledge it only received the first round of trimming

As a company we aspire to be as hardworking, humble & caring as those who tread the land before us. Although the Booker Brothers no doubt would have rolled their eyes at farming wine grapes instead of barley they set an example of what passion looks like by devoting their life to their land, their animals & their community. Just like the Brothers, we own the land we farm and have a vested interest in its health & preservation; we’re not in this for the short run and while the Heart will stay constant as things continue to change.

A big thank you to Jon & Jaci Wood for these stories – they are long-time residents & farmers on the West Side of Paso Robles who experienced the Brother's tenacity & generosity firsthand. we understand that a lot of stories surround the Booker brothers, please email us at if you have additional stories or corrections to what is here* 

*Additional Resources

As we get feedback & more stories from this post we will be adding additional information, photos & resources here. Thank you to everyone who has contributed to helping us tell the story of the Booker Brothers.

A photo of Heart Hill before it was planted with grapevines (year unknown)

A SLO County Magazine aritcle from 2004 describes the brothers: (click here to download the entire article)

“(The Bookers) were decent people, the kind one talks about when spinning tales of the pioneers & their bright, happy spirits & their extraordinarily hard-working ways”

An excerpt from a 2004 article written by Karen Foster states Click here to download a PDF of Foster's painting of the Heart and the rest of the article.

“(Claude) planted corn & tomatoes which he didn’t eat, but like (sic) to give them to his friends. I hung around him and liked to help him so I could learn to be more like him: always thinking of others more than himself and he was witty! [...] He tip-toed out to see his garden in his socks a few evenings before he died, just to watch the corn come up” 



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